Sustainable fashion will feature at Punchestown Festival 2025

The Bollinger Best Dressed Competition is raising the stakes this year with the debut of the Bollinger Style Concierge, a sophisticated and immersive style experience set to elevate the fashion and beauty offerings at the 2025 Punchestown Festival in Co Kildare. 

Taking place from April 29th to May 3rd, the festival’s Style Quarter will feature this new addition, designed to offer an upscale beauty and sustainable fashion experience to racegoers.

The Bollinger Style Concierge will be a premium space featuring two guest collaborators: Ayu Cosmetics and Vision Ireland, combining expert beauty treatments and sustainable fashion in an elegant setting.

Ayu Cosmetics, an Irish beauty brand founded by internationally renowned makeup artist Suzie O'Neill, will provide exclusive makeup top-ups and expert advice from professional artists. Racegoers can ensure their looks remain flawless from the start of the races through to après-racing music and dancing, keeping them at their best all day long.

Sustainability takes center stage in the Bollinger Style Concierge’s collaboration with Vision Ireland, which will offer a curated selection of pre-loved designer and vintage fashion pieces. Head Judge Jess Colivet and Style Council Member Roxanne Parker will co-style these pieces in line with the 2025 Best Dressed theme, “Something Old / Something New,” focusing on both timeless and ethical fashion choices. Roxanne Parker, while performing her judging duties, will be seen in a Vision Ireland pre-loved and specially tailored outfit, embodying the sustainable style ethos.

Michelle O’Sullivan of Bollinger expressed excitement about the debut of the Bollinger Style Concierge, stating, "The introduction of the Bollinger Style Concierge is an exciting enhancement to what is already a flagship event on the Irish social calendar. As a B-Corp certified organisation, Bollinger is proud to raise awareness of sustainable style options with Vision Ireland and showcase homegrown ethical beauty products from Ayu. This is all part of our Something Old / Something New concept for the 2025 Bollinger Best Dressed at Punchestown."

Suzie O’Neill, founder of Ayu Cosmetics, shared her enthusiasm for the collaboration: “Ayu Cosmetics is honoured to be part of the debut of the Bollinger Style Concierge. We’re thrilled to offer our signature beauty expertise at one of Ireland’s most stylish social events. Together with Vision Ireland, we aim to ensure guests feel as flawless, confident, and radiant as the Punchestown Festival itself.”

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Ciara Coleman, Head of Development & Growth at Vision Ireland, highlighted the sustainability aspect of the collaboration, saying, “Vision Ireland is delighted to be part of this year’s Punchestown Festival as part of the Bollinger Style Concierge. In collaboration with Ayu Cosmetics, we’ll be operating a pop-up over the five days, offering an exceptional selection of pre-loved designer pieces from our studio. Brands like Gucci, Valentino, and vintage Dior will be featured, proving that sustainability never means compromising on style."

Throughout the festival, Vision Ireland will showcase a curated collection of pre-loved designer racewear, including headpieces and accessories, all aligned with their sustainability focus.

The Bollinger Best Dressed Competition will continue to be a highlight of the Punchestown Festival, running across the first four days of the event. Daily finalists will be selected by the Bollinger Style Council, and those with the most stylish race day outfits featuring a sustainably chosen piece will progress to the grand final on Ladies Day, Friday, 2nd May.

The introduction of the Bollinger Style Concierge promises to offer a fresh and exciting dimension to this year’s festival, blending beauty, fashion, and sustainability in an unforgettable experience.